Hello, I’m Liza Sitch ACMA CGMA MICB, founder of Maeflower Bookkeeping Ltd. I established the practice in 2024 with a clear mission: to provide bookkeeping that’s supportive, transparent and genuinely helpful — never overwhelming or intimidating.

As a CIMA‑qualified Accountant (Chartered Institute of Management Accountants) and licensed member of The Institute of Certified Bookkeepers (ICB), I bring over 20 years of experience working across a wide variety of sectors.

That background allows me to support business owners with both confidence and empathy — particularly because my own later‑in‑life discovery of being neurodivergent has shaped my understanding of how differently people process financial information.

How I Work

Maeflower Bookkeeping is based in Gosport, Hampshire, supporting local clients in Fareham, Stubbington and Lee‑on‑the‑Solent, as well as clients across the UK through fully remote, cloud‑based systems.

We are proud to be Xero Certified Advisors and Xero Tax Specialists, using Xero’s cloud‑based accounting software to help streamline your accounts and tax processes. Learn more about Xero here: Xero’s official site

Whether you use Xero, another cloud accounting platform, or even spreadsheets — if it works for you, we work with it. And as an MTD‑ready (Making Tax Digital) practice, we’ll ensure your systems meet HMRC’s digital requirements with minimal stress.

Inclusive & Neurodiverse‑Friendly Support

Finances can feel overwhelming, especially when running a small business. At Maeflower Bookkeeping, you will always be met with patience, clarity and absolutely no judgement. If your accounts feel “messy” or you’re behind, you’re not alone. We’ll help you get back on track step‑by‑step.

Our practice is fully inclusive and neurodiverse‑friendly, tailoring support to the way you best understand financial information. Using step‑by‑step guidance, visual aids or simply a calmer pace - whatever works best for you.

Values That Matter

I’m passionate about using my accounting skills to support small businesses that care about equality, diversity, inclusivity and sustainability.

I believe these values create stronger, fairer and more resilient businesses and I especially enjoy working with clients who share this ethos.

A Little About the Name “Maeflower”

(And in case you're curious…) “Maeflower” isn’t a typo!

The particular spelling of “Mae” holds personal meaning for me as it’s my daughter’s name who has a passion for acting, and it’s a nod to theatre as well as our local heritage, echoing Southampton’s Mayflower Theatre and the historic Mayflower ship, which famously departed from the south coast on its journey to America.

Let’s Work Together

So, whether you're looking for Self‑Assessment support, regular bookkeeping, or expert remote services anywhere in the UK, I’d love to help you feel confident and in control of your finances.